This includes viewership rates, popular genres and most-watched actors.īut let’s say you don’t have all of that data at your fingertips.

In this scenario, you’re a creative director.Ĭhances are you have access to tons of data to inspire the direction of your next series. Imagine you work for a company like Netflix. The value of social listeningīrands big and small can benefit from listening data.ĭone right, you can translate social conversations into better content and more revenue. Think of listening and monitoring as a sort of spectrum (see below). Both social listening and social media monitoring are critical for brands, though. Listening is about understanding the bigger picture. The better approach? Using social listening to aggregate that data. Tracking and aggregating these one-off social messages through monitoring would be one approach. They could gain a high-level perspective on how new store locations are doing, too. Social listeningĬAVA could also use interactions to draw conclusions about first-time customers. Through monitoring and engaging, the entire interaction was positive regardless. That initial interaction could have been a complaint or shout-out.

The above example illustrates a brand taking the time to engage with a customer. Monitoring involves tracking and responding to messages received about your brand. For example, why are customers reaching out in the first place? Is it a customer service issue? Are customers piling on praise or complaints? These mentions speak to bigger issues that go beyond a single interaction. This might mean their favorite dishes or a new menu announcement.īut the ' why' is arguably more important. For example, restaurants need to know what customers are buzzing about. The food industry is a prime example of how both concepts work and why they matter. While these two concepts might seem identical, they’re far from the same. Not to mention uncover opportunities to find influencers and brand partners. These answers can inform your messaging and improve your content strategy.

How can you better serve your audience?īeing confident about the questions above is invaluable for marketers.

Where is your audience active and engaged?.

When is your audience engaging with you?.

Here's a breakdown of the five Ws (and one H!) of social listening: But it also involves reading between the lines. Let's be clear, though: social listening is about more than tags and Sure, listening involves acting on direct feedback from people. Insights from these conversations are used to make informed marketing decisions. These include conversations relevant to your company, competitors and industry at large. Social listening involves analyzing conversations and trends related to your brand. If you want more confident answers to the questions above, social listening can help. The end result is a more meaningful and effective social media marketing strategy. Through strategic social listening, brands can analyze customer conversations at scale. The problem? Brands are often guessing and not listening.

Which types of marketing messages really resonate.

Emerging pain points and challenges your customers face.

Ways for your company to outshine your competitors.Topics and trends that your customer base is passionate about.

From call-outs to shout-outs, there are endless opportunities to learn about your audience. Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication.But what about listening to your brand's audience?With social listening, you can finally know exactly what your customers need without digging around endlessly for answers.Ĭonsumer conversations are more transparent than ever in the age of social media.

Social listening tools example